How to Start a Profitable Blog Course
DAY FOUR
The Intro:
Now that you have a blog, you installed a theme, you started brainstorming blog posts, and how you are going to make money we are going to talk about email.
Today we are going to talk about:
How you make money with email.
How to get ready to send emails.
Why would you want to use email as a blogger?
Email is my favorite way to make money as a blogger because it can be 100% automated, and it gives me the chance to talk to each person who signs up for me email list one on one.
The way you make money on email is the same as you would make money in a blog post, however unlike a blog post you get to send an email directly to someone.
With blog posts you have to hope someone clicks on your Pinterest Pin, Facebook Post, or Instagram bio link.
With emails you get to send them directly to someone so you know they are going to see at least the subject of the email which provides a huge advantage over blog posts when it comes to making money.
How do you make money through email as a blogger?
The way you make money with email would be the same as blog posts. The ways are:
Affiliate marketing.
Sponsored emails.
Selling your own products.
How do you have people to send emails to?
The way you get people onto your email list is by using your blog. You drive people to your blog using social media, then in your blog post you offer to give them something extra in exchange for their email address.
How do you collect their email addresses?
At the point in the blog post where you offer them something extra in return for their email address you would have an opt-in box, this is the box people type their email address into. After they submit the form you will have it set up that the thing they opted in for automatically is emailed to them. This means you have successfully added them to your email list.
Once they are on your email list you can email them whenever you have something you want to share with them.
What do you do once someone is on your email list?
You can send them emails with affiliate links in them, you can send them links to blog posts with affiliate links in them, you can send them links to products you created, or you can send them sponsored emails.
Typically bloggers will send out a weekly email that doesn’t try and get them to buy anything, this is to provide free value so the people on your email list don’t unsubscribe because all you do is sell them stuff, or advertise stuff.
Then every once in a while (every month or two) you would send out an email with an affiliate link in it and tell your list why they should want that product to encourage them to buy it.
How do you get started with email?
To get started you are going to need an email marketing account. The company I suggest is Constant Contact because their customer service is second to none, and you can talk to them on the phone whenever you need help.
Today I am going to walk you through signing up with Constant Contact because I love their software and it is entirely free for the first 60 Days with no credit card required so you can genuinely try it before you buy it.
However, I'm sure once you try it you will love it!
1. First, you are going to click here to get to Constant Contact.
It will take you to a page that looks like this:
2. Then you are going to put in your email and click "Start your free trial" it will take you to a form where you will input all of the information needed to start an email marketing account such as your name, and organization name (you would just put your name there) then once you’ve filled out the form you are going to click “Get Started”.
3. Then you will see a screen that says your account is being created; then a pop-up will come up and ask if you want help creating emails. You can close it for now.
4. then you will be brought to a questionnaire; this helps them get an understanding of what you are doing.
Thats it you’re signed up, now lets’ get you ready to test your email list before you start collecting sign ups from your blog posts.
Testing your new email program:
Now we are going to create your first email list, and send your first email so you can get a feel for how the service works. If you have any questions when you create your first opt-in and welcome email feel free to email me.
Here is what your screen should look like now:
At the top of the screen next to campaigns, you are going to click "contacts" that is where your email lists will be stored.
which will bring you to the contacts page then on the left side of the page you are going to click the "+" next to email lists.
Now you should see a pop up come up asking you to name your new list which looks like this:
Then go ahead and name your list something that you will remember it as I name my lists by what type of content I am going to send people. So if the list is going to be people who get your blog posts to their email, then I would title it like blog subscribers. If you are following the course to get a feel for it you can call this list "Test List."
I called my list "Test List" once you click to add a list you can then click the name of the list on the left side of the screen to be taken to your new list! Here is what it will look like:
I always recommend adding yourself to the list that way you know when you send it, it actually sent so click "Add Contacts" > "Type in one contact."
You should be taken to this screen: fill in your name, and email address then click save.
You officially now have an email list with one person on it!
Now we are going to send a test email so you can see what the process is like and see if you have any questions for me.
To send your first email, you are going to click "campaigns" at the top of the screen which will bring you here:
You are then going to click "Create" the button on the top right.
Which will bring up this screen:
You are going to click "Email" then it will ask you for your website URL to match your website. If you don't have your theme the way you would like it, click no thanks.
If you put in your website pick any template that came up if you clicked no thanks then select “Basic review/testimonial”.
It will then show you a quick demo video of how to add content to the email. First, change the subject and stuff at the top of the page. Then drag and drop in some different features and add text.
Here is what my test email looks like:
Then go ahead and click "Continue" it doesn't have to be a beautiful email this is just so you get to understand the process. After you click continue this is what you should see:
Select the email list you made earlier, and go ahead and Fill in all the fun stuff like your address.
Finally, you are going to click "Send now."
Woohoo! You did it! You created your first email! Now head to your inbox in another tab to see how fast it comes to you, and how it looks if people actually received an email from you.
Hopefully, you now have a feel for Constant Contact!
How do you create opt-in boxes, and automatically send emails to people who sign up?
Creating opt-in boxes, and automatically sending emails to your readers is how you grow your email list, but it isn’t something I cover in this free course because but it is something I talk about more in 30 Days to Blog Success which you can get 50% off for being in this course if you use the code: EMAILCOURSE at checkout
30 Days To Blog Success also teaches:
Step-by-step tutorial videos for getting through the technical and confusing parts of setting up your blog.
The strategies six-figure bloggers use to make money and how to execute them for yourself.
What pages you need on a blog to make money. How to create them with no experience.
How to brand your blog to your personality.
How to drive thousands of people to your blog to increase blog traffic and income.
How to make money blogging by talking about things you love without doing coaching, creating products, or doing sketchy marketing tactics.
You can learn more about and join Thirty Days to Blog Success by clicking here. Don’t forget to use code EMAILCOURSE for 50% off at checkout.
Tomorrow:
Tomorrow we will be talking about how you get people to your blog.